After being involved in two rounds of content generation, this has helped me dive deeper into refining my strategy when posting content on each platform and after careful consideration, most of my engagements have been coming through Instagram, so I decided to primarily focus my attention over there.
Contextualising my content is crucial, particularly when posting or sharing information on the Wim Hof Method. Providing context by explaining the science behind the Wim Hof Method in each post that I do is something that I have been trying to improve on. For instance, talking about how controlled breathing can impact the autonomic nervous system and improve various physiological functions is an aspect I have been particularly focusing on.
As discussed earlier in some of my previous blog posts, I also wanted to provide more context surrounding safety precautions, for instance, emphasize the importance of practising the Wim Hof Method safely. Mention any potential risks or contraindications, such as certain health conditions that may require consultation with a healthcare professional. Remind viewers to start gradually, especially with cold exposure, and to be mindful of their own body’s responses. This is more of the factual and informational content I have been implementing.
Personal storytelling has also helped me contextualise my content, as sharing my personal experiences and how it’s helped me both mentally and physically, allows my audience to empathise more with the content I am creating. Demonstrating the correct breathing techniques and showcasing my cold exposure routines have also added to the visual appeal of my content.
I have also updated my map, which shows the processes I have gone through from day one when creating my content and producing it on each platform as well as the audiences targeted. Also, worth mentioning that social media platforms are “complex systems” and as new types of content become more accessible and as I create new content, new algorithms also develop which can be beneficial when trying to gain more interactions. (Narayanan, 2023).
Overall, from the first day I started producing content the engagement wasn’t great, some better than others. I needed to adjust, and explore different ways of narrowing down my content. I decided to devote most of my time and energy to posting content on Instagram as that was where most engagements were. As I am constantly exploring and refining my content, and adapting to different media platforms, has allowed me to not only enhance my media niche so far but also allowed me to create better content in the process.
References:
NARAYANAN, A. (2023). Understanding Social Media Recommendation Algorithms. [online] knightcolumbia.org. Available at: https://knightcolumbia.org/content/understanding-social-media-recommendation-algorithms.
AIContentfy. (2023). The Art of Storytelling in Content Creation. [online] Available at: https://aicontentfy.com/en/blog/art-of-storytelling-in-content-creation#:~:text=By%20using%20storytelling%20to%20connect [Accessed 12 Oct. 2023].
To the Gong and Back 