Last week, we dissected the content that my DA would encompass and spoke about how I would achieve this and what I should improve on. This week, I will be discussing how I will post this content, specifically what platforms I will be using.

Understanding the content I’m producing is crucial for tailoring it to each specific platform I use (in this case Instagram and TikTok). Each platform is different and both have their own strengths and weaknesses, thus it’s important to understand these and tailor them to my best advantage.

Users on TikTok like to focus on the physical performance of the video, and further to this, after gathering more insights, a lot of the content is user-generated (Morrow, E. 2022). This is in terms of not just my niche, but also a number of others and topics. It was something for me to consider when using this platform, as when creating on TikTok by myself perhaps hasn’t been engaging enough as opposed to user-generated content which is something I will definitely consider moving forward.

Additionally, each platform has a distinct culture, thus when creating my content around cold exposure and wellness, it was important for me to consider aspects such as key themes, messages and target demographics to specifically tailor my content specifically when creating on both platforms.

On the content side of things, I’ve been trying to post at least 2 times a week and somewhat have engaging videos and cues across both platforms. As discussed in my last blog post, moving forward there are a few things I can improve on, however, after consideration, I feel it’s not how much of the content I produce and post, but it’s overall the quality of the content that I produce. If I can convey my key message in just one video, the quality of that video will instantly have more of an impact and engagement across both platforms rather than trying to post every day for instance.

As I improve my approach, I’m also actively keeping up to date with current trends and videos surrounding the Wim Hof Method. Engaging with content from the man Wim himself and trying to adopt a similar style and feel in the content I’m producing across both TikTok and Instagram. I also want to present opportunities for people to engage with my content, on visual platforms such as the ones specified, this is something I will explore further to attract that engagement (Schellewald, 2021). Overall, as I continue to generate new ideas and draw inspiration, hopefully, using these platforms, can not only help my engagement but overall achieve the goal of positively having an impact on someone and prompting them to learn more about the method and try it for themselves first hand.

I have also updated my map accordingly to best show who I’m trying to target and why I’m trying to target them. I’ve broken this down on each platform and discussed what audience I am trying to target, what content I am trying to post as well as what communities I am trying to engage with.

References:

Communicative Forms on TikTok: Perspectives From Digital Ethnography | Schellewald | International Journal of Communication. 2023. Communicative Forms on TikTok: Perspectives From Digital Ethnography | Schellewald | International Journal of Communication. Available at: https://ijoc.org/index.php/ijoc/article/view/16414. [Accessed 11 October 2023].

Morrow, E. (2022). 🎶Tick-tock on the clock🎶: Tap into the power of UGC marketing on TikTok. [online] The Future of Customer Engagement and Experience. Available at: https://www.the-future-of-commerce.com/2022/05/16/ugc-marketing-tiktok-examples/