The creation of my Digital Artefact this semester, the Wim Hof Method and its health benefits have been so far fun to make, and it’s also helped me massively as well both mentally and physically. However, after taking some time to reflect, I believe there could still be room for even more improvement in terms of my content generation and further problematising. 

After reviewing my pitch and overall posting habits, which have primarily been on TikTok and Instagram, I made some changes which can be included below:

• Posting at different times to attract more engagement, out of all the times, it was the evenings that had the most clicks.
• This led me to start posting consistently in the evenings every few days.

However, even after trying to create this change, I still found it difficult to reach my initial goal (which was to promote my media niche and develop a strong online persona).

This led to me reassessing and perhaps my first epiphany, that maybe it wasn’t the time of day I was posting, but the content I was posting.

Other epiphanies included:

• Maybe my content generation isn’t creative enough
• Is my DA too informative and less fun-based

This prompted me to do some more research, and better conceptualise my content. This website particularly: https://www.forbes.com/health/wellness/cold-water-therapy/ highlights potential elements that I should perhaps be targeting when producing my content and aiming to go for the right approach. I came to realise that while a lot of my content is fun and factual, perhaps I should be a little more educative, and highlight the processes of how to get into an ice bath. Whilst I do comment and talk about all the benefits it offers, it is important to understand as well that, slow and steady wins the race, and that I should educate my audience more on how to slowly and gently lead into cold exposure tactics, rather than just jumping the gun and going straight into an ice bath.

Overall, after researching, thinking and observing, I have decided I want to make my DA more insightful and informative. This would include more facts, step-by-step guides, and instructional videos.

Ultimately, whilst I have a lot of fun constructing my DA and doing it myself, perhaps I should look at my content generation from the perspective of a newcomer, and although I’ve been doing this for a few years now (The Method), I should grasp at the fact that the people engaging with my content are new to it and should be gradually led and guided into perusing it.

References:

Forbes Health. (2023). Cold Water Therapy: How It Works, Types And Benefits. [online] Available at: https://www.forbes.com/health/wellness/cold-water-therapy/  [Accessed 11 Oct. 2023].